Results of a Small VR Survey
Recently we created a survey to help us understand the community of VR players.
We advertised the survey on the ‘SteamVR‘, the ‘HTC VIVE (+PRO) Owners‘ and the ‘Open VR‘ Facebook groups and after one week we have received 59 responses.
So lets just jump right in!
Overwhelmingly the majority of this survey was the HTC Vive. This probably tells us more about who responded to the survey and which groups it was advertised to (HTC VIVE (+PRO) Owners probably provided a substantial amount of the responses).
The Steam hardware survey shows that Occulus and Vive have roughly the same number of units, so the results of this survey will tell us more about HTC Vive owners.
It’s favorite game time! A very interesting response here.
Despite Beat Saber getting far more votes than anything else, there is a much wider variety of responses than I expected, it seems that most people have a near unique choice in their favorite game.
It’s great to see that there are so many different awesome games in the VR market! Maybe you should check out any you’ve not heard of.
Different spellings have screwed with the results slightly here… Looking at you “Dirty Rally”.
Room-scale certainly wins the popularity contest with an overwhelming majority! However, as most respondents to this survey are HTC Vive owners, it probably tells us that people that own room-scale VR typically enjoy room-scale VR.
How many VR games have you purchased?
First of all, approximately one third of people have purchased 10 games or less. This probably indicates that they have spent far more on the VR system than the games they play on it.
One possible explanation for this is that there are small handful of titles that they explicitly bought their VR system for. Then again, they could have just recently purchased their VR system and are yet to build their library.
In any case, it’s good to see that the majority of people purchase a decently sized library of games which is good news for indie developers.
Surprisingly, most people have not bought games for their friends. Is that because people buy the games they want without hesitation and always have an empty wishlist? Is it because Steam gifting is a rarely used feature? Does the VR community need more multiplayer games? Whatever the case, I must admit I’m surprised to see the amount of gifted VR games as low as this.
Now we’re talking money!
Pricing a game can be very difficult. You want to make sure that you’re selling your game for a reasonable price that covers the cost of development. However, you want to make sure that people will not be put off by the price tag and they feel like your game was good value for money.
I hope this shows that if a game has had serious development, it’s easily worth more than $10USD, and that VR players are willing to pay for a quality experience. Pricing your game above $30USD might scare away a significant number of customers.
Where is the best place to have new players find your game?
We’ll talk about each from most to least common.
- Store front: It turns out, the store front listing is very important! It’s worth investing extra time to getting this right. Make sure your game sticks out from the crowd, make sure your page is exciting and use sales and promotions to help it get seen!
- YouTube: Another very important tool. VERY interesting to see YouTube so high, yet Twitch so low. As a valuable tool to get unknown titles to new people be nice to YouTube creators, they are your friend and if they showcase your game, that’s great for you!
- Video game news / articles: Games journalism is still a great way find new and exciting games. There are a lot of games out there, so if you’re able to get an article on yours, that’s certainly a win!
- Facebook: This particular metric may be skewed due to the fact that the survey was advertised on Facebook. However there are large communities of VR players that you can reach if you find the right Facebook group. Be sure to read their rules before posting!
- A Friend: Word of mouth, very old fashioned in this digital age, however if you’re game is good enough to get people recommending it to their friends, they will take notice!
- Reddit: Certainly not the biggest way people (specifically Facebook users) find out about your games, but a tool that you shouldn’t ignore.
- Twitch: This one is surprisingly low, and you should consider focusing on YouTube more than Twitch for promotion.
- Twitter: Twitter isn’t a gaming platform, and it seems that you probably won’t get much out of showcasing your game there.
- Events / Conventions: VR games, especially room-scale VR games are difficult to showcase at a convention. Additionally, it’s hard to target specifically VR gamers at a convention. This method could be more effort than it’s worth.
Hopefully this information helps you decide where to focus your marketing efforts so as many people as possible can see your great game!
Who doesn’t love a good sale? That cool VR game I heard about is on sale for the next 48 hours, there’s never been a better time to buy it and give it a go.
So that wraps up the results for the Short VR Survey. There were certainly some interesting and unexpected results in there! If you took part in the survey, thanks for your input!
Additional thanks: Parsing this data brought Chootin to the brink of insanity.